First multimedia web magazine about brasilian music, the naOrelha website was pioneer in multimedia navigation experience, design and content format, and also a reference to understand the music scene from the XXI century.
in 2002 the naOrelha project came to São Paulo, the idea was to understand the transformation that was happening in the music worldwide and its effects in a new scene that was just begging to happen in Brasil.
The transformation had everything to do with internet, technology, and new business models, thus the mediu that was chosen was sound, video, images and texts flowing around even through telephone connections.
In two years the website was invited to take part of UOL (biggest portal in Brasil) and used to have a 75 thousand monthly unique visitor, 25 collaborators, and summed around 850 minutes os multimedia content free to the public.
The web magazine content was a compilation of interviews and articles about the impact of technology in their lives, collective production, work by distance, the music industry reorganization, cheapening of music production, new business models, perspectives for the intelectual property and work, and of course, music and its history in Brasil.