The Matilha Cultural project was launched in 2008, at a time when a new independent scene was emerging in São Paulo that was mature and innovative enough to drive change. New forms of expression emerging from the internet age and street manifestations found a place for experimentation and recognition at Matilha.
The cultural space focused on themes related to the city streets, collective expression, awareness, and art. It had three main pillars: the development of independent culture, environmental activism, and animal rights. Demetrio Portugal played a key role in conceptualizing, implementing, and managing programs for the first four years.
The space hosted an average of 12 art exhibitions and 27 educational programs annually, showcasing hundreds of films, including those from the four biggest festivals in São Paulo, and many other programs related to new productions from Brazil and around the world. The space directly served around 20,000 people each year.
The projects conducted by Demetrio Portugal used contemporary group dynamic techniques and design thinking as visualization resources and tools, enabling multi-background groups to participate equally in the planning process. The resulting master and business plan became formalized for the space.